Generational Marketing 
Targeting Your Customer's Values and Life Experiences

Since people are products of the era they grew up in, it's possible to predict how a particular age group will respond to a message.  You can do this with generational marketing, which is another way you can effectively to turn shoppers into buyers.

Generational marketing is advertising that connects your product or service with the values and life experiences of the consumer.

As an advertiser it's important to know that each generation responds to it's own type of advertising and each are very different.  By creating a message that is uniquely designed for the generation that's most important to you, you'll reach them more directly by connecting your products or services to their values.

In this free audio seminar, you'll learn how to create advertising and marketing effectively for these generations:
  1. Millennials AKA Generation 2001 (Born after 1980)
  2. Gen Xers AKA Baby Busters (Born between 1965 and 1980)
  3. Baby Boomers (Born between 1946 and 1964)
  4. Mature Citizens (Born before 1945)

Bill Grady
About the Author, Bill Grady

Bill Grady has over 35 years of marketing and advertising creation, sales,
and management experience.

He began selling advertising at age 20, became a radio station General
Manager at the age of 23, and has personally sold millions of dollars in
local advertising over his career.

Bill is a former President of the Iowa Broadcasters Association and his
stations were recipients of multiple National Association of Broadcasters
awards for excellence.

Since 2002, Bill has brought his marketing and advertising knowledge to
thousands of small business owners in Iowa, Minnesota, South Dakota,
Nebraska, Kansas and Oklahoma.       Copyright © Star Communications   Star Communications, Fort Dodge, Iowa

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